Friday
Roll call
Topics for today - marketing tips
1. Intro to the Nerd
Truly a nerd for mortgages. When 12 she had her first job.
Education Texas University
Lend requirements - obtain a home loan for their house
Certified mortgage planner also has more knowledge on how to invest money
Show clients strategies for financing, spending, and more
Share knowledge to their family and leverage their money
Financial strategy is key - build wealth through strategy
2. Loan Program Tip to Win Offers
How to help your buyers and clients to make the offer more appealing compared with other offers.
Bridge loan - it can be confusing for clients - we call it flex loan - non contingent offer (can be more appealing)
1 One time close - 5% down of their own money and they have to qualify to pay both mortgage payments
2. Two time close - Bridge loan - 0% down and they don't have to qualify to carry both mortgage payments . It can be a very convenient option.
84% of the time the client didn't have to exercise the program because they sold their home before closing the new one.
Nevertheless it allows them to use the loan program in case their home doesn't sell so fast.
Talk about this on social media and free to connect with Denise.
3. Listing Agent – Deeper Questions
Which offer to go with when there are multiple offers?
1- Does your buyer financing include a 2nd mortgage financing? CLT - Cumulative loan to value - if it is greater than 2 there are more loans
It is important to know if there is a second loan, it is a variable than can cause a delay.
Is there a second lender involved in the transaction ?
2- Ask the lender if there is down payment assistance in the transaction?
It can cause delays, lender has co qualify the client.
3-Appraisal process for the lender - AMC (appraisal management company) or lender has appraisal panel they can choose from.
Refinance require appraisals - they are busy people - try to make many questions to make the loan close on time
4- Income - pre qualified - pre approved
With covid some things have changed, commissions, bonuses and others have changed
income calculation - current income, Covid impact
market is moving fast
Set proper expectations with our clients, do they don't get frustrated of the outcome.
Backup offers are going to be important.
4. Marketing Tip – Video’s
Denise loves marketing
Social media associated as a toy, but marketing is about connecting with people and reaching new audiences
Get out there and make more videos!
Create content for Youtube Channel
It gives information they need, have questions answered and you don't have to pick up the phone and speak with many people answering the questions you always answer.
Get more exposure - get to the next level
Prepare content in advance
Get video content ready and schedule it.
You can repost information at different moments.
That's a Wrap
Introduction to Denise - mortgage planner
How to make a better offer for your buyers with bridge loans
Go deeper, ask questions and ensure an on time closing
Marketing tip- video strategy
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