Drip Campaign
Reference Guide
Buyers
1. ARE
Slow :: 6 Month Buyer New lead Nurture Campaign
a. Enable this campaign through a Label add for buyers that
are 6 months out from making a buying decision.
2. ARE :: Super Slow Buyer 12 Month Drip
a. Enable this campaign through a Label add for
buyers that are 12 months out from making a buying decision
3. ARE :: Buyer Long Term Drip (No Contact)
a. Enable this campaign through a Label add for
buyers you haven't spoken to but want to drip on them long term
4. ARE :: Buyer "Just Looking" 2-6
Months
a. A 7 touch campaign for 8 weeks after you've
spoken with a client who is just looking or not really ready to find a home.
5. ARE :: Buyer "Just Looking" Drip 6+
Months
a. Enable this campaign in order to drip on buyers
that are "Just Looking"
6. ARE :: Buyer "Has a Realtor" Drip
a. Engage this 7 week campaign when a buyer says
they are already working with an agent.
7. ARE :: Buyer Bad Email
a. Activate this campaign to communicate with
buyers that have a bad email but good phone number.
8. ARE :: Buyer Bad Phone
a. This Campaign is to reach out to a BUYER who has
provided a bad or partial number. The goal is to get them to reach out to you
via phone or email to give you better contact info.
9. ARE :: Buyer Speed to Lead
a. This campaign is a speed to lead nurture. It’s
short (3 days), to the point and the goal is to get those leads to reach back
out to you!
Sellers
1. ARE :: Seller New Lead – No Contact
a. This is campaign is designed to follow-up on NEW LEADS via email and text day 0-2 once
contact is attempted, but no actual
contact is made.
2. ARE :: Standard Seller Drip - Option A
a. This 14 week
campaign is a series of seller tip emails.
3. ARE :: Super Slow Prospective Seller Drip
a. This 365+ day drip campaign is for those
sellers who can't make up their mind when they are going to sell. It's a series
of weekly tip emails combined with check in style emails encouraging that
seller to finally make a decision.
4. ARE :: Standard Seller Drip – Option B w/ Seller
Survey
a. This Campaign is to reach out to a new SELLER
lead through email and text with the goal of getting them to respond in some
way - whether that be phone, email, text, etc. It's IMPORTANT to know that this
sequence runs ALONG side any initial or recurring call sequence and does not
replace picking up the phone to call a lead. We understand not all leads will
pick up the phone and this campaign communicates through other mediums to get
them to reach out to you.
5. ARE :: Seller – Past Client 1+ Yr
a. Sends a 2 touch campaign to nurture clients that
have bought from us 1 yr+ and are the owners of the property OR a new
individual who might be interested in the value of their home and/or thinking
of selling.
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